🧩 Overview
Client: Flashy (aka Get Flashy) is a Dubai-based photo-tech startup offering on-demand commercial photography, videography, and AI-powered editing services across the MENA region. Their platform connects users with professional creators in seconds, streamlining the entire visual production process from booking to delivery.
Role: Full website design, including conceptualization, layout design, content structuring, UI/UX improvements, and Webflow development—focused specifically on enhancing the presentation of their portfolio showcase and communicating their unique hybrid offering to both individuals and enterprise clients.
Role: Full website design, including conceptualization, layout design, content structuring, UI/UX improvements, and Webflow development—focused specifically on enhancing the presentation of their portfolio showcase and communicating their unique hybrid offering to both individuals and enterprise clients.
🎯 Challenge
Flashy needed a website that clearly communicates its dual offering: fast, on-demand booking for individuals and scalable production for enterprise clients. The main challenge was creating a structure that supports both user types while highlighting speed, quality, and AI-powered workflows.
Key issues included:
- Complex messaging: Balancing two core use cases without confusion
- Lack of storytelling: No case studies, metrics, or proof points
-Content gaps: Minimal structure made engagement and clarity difficult.
Key issues included:
- Complex messaging: Balancing two core use cases without confusion
- Lack of storytelling: No case studies, metrics, or proof points
-Content gaps: Minimal structure made engagement and clarity difficult.
🛠️ Solution
We designed a clean, conversion-focused layout that highlights Flashy’s hybrid offering for both individuals and enterprises. The hero section introduced a bold headline and subline, supported by platform stats to build immediate credibility.To guide users through the offering, we implemented a clear narrative structure—from the challenge and service type to process and results. Visual elements like an image/video grid, custom icons, and microcopy were used to illustrate key features such as 60-second booking, 24–48 hour delivery, and AI-powered editing at scale.
📈 Results
The new website positions Flashy as a trusted, scalable platform for high-quality visual content in the MENA region. Clear messaging, a structured layout, and supporting visuals helped communicate their value to both individuals and enterprise clients.
Key highlights include:
- 500+ creators across 5 countries
- 4,500+ shoots completed
- Content delivered in 24–48 hours-
Trusted by brands like Hilton, BMW, Uber, Accor, and Sephora
These elements not only enhanced credibility but also provided the foundation for future case studies and growth-focused storytelling.
Key highlights include:
- 500+ creators across 5 countries
- 4,500+ shoots completed
- Content delivered in 24–48 hours-
Trusted by brands like Hilton, BMW, Uber, Accor, and Sephora
These elements not only enhanced credibility but also provided the foundation for future case studies and growth-focused storytelling.
View Project
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